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Detour, AIDS Is Not the End of the Road, Northwest AIDS Foundation, 1980s

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Orange square road sign that reads “Detour” over text

Detour, AIDS Is Not the End of the Road, Northwest AIDS Foundation, 1980s

The Northwest AIDS Foundation’s public health campaign worked to build a community around safer sex practices, noting sex with a condom as one of several new norms. This poster highlighted the Seattle gay community’s power to change minds and practices, putting responsibility with the community’s members with the call to action: “What you can do about AIDS.”
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