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HIV testing scared the hell out of me, I found out knowing is better than not knowing, Burroughs Wellcome, 1990s
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HIV testing scared the hell out of me, I found out knowing is better than not knowing, Burroughs Wellcome, 1990s
How do you motivate someone to take a test that might reveal that they have a terminal illness? This campaign addressed the fear directly, stressing the benefits of early diagnosis and support resources available, including the opportunity to receive information anonymously. Testing campaigns gained traction as medical research proved and continues to prove that knowing one’s HIV status early means more successful treatment options that potentially prolong a patient’s life.