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Smart sportswear for the active man, Health Education Resource Organization, 1986

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Color photograph of three condoms one red, another yellow, and the right one is green, above text.

Smart sportswear for the active man, Health Education Resource Organization, 1986

To more effectively reach an audience having sex, safer-sex campaigns needed to overcome the image of condoms as unsexy. Here, the Health Education Resource Organization slyly presented the condom as a smart fashion accessory for smart, trendy men.
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