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I Believe in My Community, AIDS Action Committee, ca. 2000
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I Believe in My Community, AIDS Action Committee, ca. 2000
AIDS service providers in Boston and San Francisco collaborated on the “I Believe” campaign. Designed by Better World Advertising, an agency that specialized in using positive advertising to change behavior, these posters targeted gay men with messages of care and responsibility for one another.
Marlon called on men who have tested positive for HIV to gain strength from one another.