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Take Matters Into Your Own Hands, AIDS Action Committee of Massachusetts, 1995

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A portrait of a hand reaching

Take Matters Into Your Own Hands, AIDS Action Committee of Massachusetts, 1995

Playing with the idea of taking matters into your own hands, this poster suggestively informed men to protect themselves—by masturbating. With advertisements like this, the AAC promoted safer sex as erotic and enjoyable in an attempt to make it more popular.
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